Shop Small on Nov. 26!

First there was Black Friday, then Cyber Monday. Now, Small Business Saturday can drive shoppers to small businesses across the country as we enter the holiday season.

Small Business Saturday was created by American Express in response to small business owners’ most pressing need: creating more demand for their products and services. This year, Small Business Saturday falls on Nov. 26. Small business owners can download online promotional materials that will help them drive sales to their business on Small Business Saturday. American Express is also giving $100 of free Facebook advertising to 10,000 business owners who sign up to help build online buzz and drive customers to their stores on Small Business Saturday. By simply entering a few pieces of information and clicking a button, these business owners can create a personalized, geo-targeted ad that will run on Facebook leading up to Nov. 26.

When we all shop small, it will be huge.