Posts filed under ‘Research Presentations’
8-9 a.m. – Continental Breakfast
9 a.m.-12 p.m. – Marketing Presentations
Crown Reef Resort
2913 S. Ocean Blvd., Myrtle Beach
Join us as Shaun Aukland with the Google Travel division presents insights and strategies of ”Latest Digital Travel Trends – A Look Across Social, Mobile and Video.” Also presenting industry updates will be the Myrtle Beach Area Chamber/CVB marketing and group sales divisions along with Myrtle Beach International Airport and Myrtle Beach Golf Holiday. Register online.
Real Estate/Relocation Consumer Research Presentation
Nov. 16 ~ 9-11 a.m.
MBACC Boardroom, 1200 N. Oak St., Myrtle Beach
Free. Understanding the real estate consumer and their behavior will lead to better awareness and prediction of decision-makers’ actions in the real estate market. Equation Research will help untangle the mix of emotional and rational factors involved in home buying. Also presenting is Diana Greene, IOM, MBACC executive vice president of membership programs & services. Register online.
Tourism Marketing Summit
8-9 a.m. – Complimentary Continental Breakfast
9 a.m.- 12 p.m. – Presentations
Location: Myrtle Beach Marriott at Grande Dunes
8400 Costa Verde Dr., Myrtle Beach
Sponsored by Myrtle Beach Mobile
Free. Register online.
Keynote speaker Sarah Travis with Google® will present an overview of the online travel landscape and offer insights to the future of travel and how destinations are leveraging Google to enhance their marketing efforts. Scott Schult, executive vice president of marketing with MBACC/CVB, will review the 2011 marketing efforts and highlight 2012 marketing strategy. Other presenters include Michael LaPier, Myrtle Beach International Airport, Bill Golden, Myrtle Beach Golf Holiday, and South Carolina Department of Parks, Recreation & Tourism.
The Tourism Growth Initiative is designed to grow the Grand Strand’s tourism industry to record levels. Ultimately, this growth in tourism will help to stabilize and boost the Grand Strand real estate industry as well. The Tourism Growth Initiative began in 2006 and continues today, with an impressive record of success thus far. Read More
The extensive research and statistical information gathered by the Myrtle Beach Area Chamber of Commerce is available in the annual Myrtle Beach Area Statistical Abstract publication.
What: 2010 Tourism Marketing Summit
When: Nov. 11 from 8 a.m.-12 p.m.
Where: Marina Inn at Grande Dunes, 8121 Amalfi Pl., Myrtle Beach
Details: Chamber/CVB staff will provide highlights of 2010 marketing activities and share insights that will shape marketing and sales strategy for 2011. John Pelletier of Equation Research will present Myrtle Beach Summer Assessment Survey. Free and open to all MBACC members. Register online. Complimentary continental breakfast from 8-9 a.m.; Presentations from 9 a.m.-12 p.m.
Time: 10 a.m.-12 p.m.
Event Description: Myrtle Beach Area Chamber of Commerce and the Aviation Service Task Force will co-host a Grand Strand Air Service Update at the Marina Inn Grande Dunes on Tuesday, Oct. 12, from 10 a.m.-12 p.m. The event is open and free to the public. Please register online. An update on the airport expansion project will be given along with a presentation on national air service trends and how they relate to the Myrtle Beach Area by Michael Boyd of the Boyd Group International Inc., a consulting and aviation research firm. Boyd is president and co-founder of Boyd Group International Inc., and a well known expert in futurist aviation issues. He if often called upon by national media to provide input on trends affecting airlines, airports and aircraft manufacturers. Boyd has directed hundreds of projects for clients ranging from smaller airports to global companies like General Electric and Delta Airlines.
The 2009 Tourism Marketing Summit provided an overview of current industry travel trends and an outlook on tourism nationally. 2009 marketing results were shared along with a look into the 2010 advertising direction. Myrtle Beach Area CVB updated attendees on meeting and group travel and local research. SCPRT and The Brandon Agency presented cooperative advertising opportunities. View the presentations online.
June 2009 Tourism Update
MBACVB VisitMyrtleBeach.com Referrals
Myrtle Beach Tourism Tracking Study Update – Equation Research
Recession and Implications on Grand Strand Tourism – CCU
Grand Strand Lodging Performance – CCU
Myrtle Beach and Horry County, S.C., are attractive destinations for sports teams and their families and friends. A recent study reviewed the number and condition of the sports facilities in terms of their suitability as sites for competitions that can produce visitor spending and beneficial economic impact for your area. Discover the findings of sport facilities and sport tourism in Horry County.